top of page
work.png

A small archive of the

Here you can find a little bit about what I do; from ideation and conceptualization, to film directing and production. Let's call it a small archive of the ideas that saw the light.

Or if you prefer, click here to just look at the best of the best projects (from the most recents).

Of course there is more work... lying somewhere...

LABORAL TWINS

Creative Direction

Google MX

An easy, mathematical and funny way to know more about Google Certificates.

Googlestill2baja.png

Made algorithms

and mathematical stuff

LOLCITO X 100MPRE

Art Direction

LOL

A bad-ass and beautiful branding for the 10th anniversary of the most loved game.

Lolcito1.png
Lolcito2.png

We celebrated trough design with gamers

COASTGUARDS

Creative Development

Cerveza Corona

A way to help science to understand better the climate change effects in beaches.

corona1.png
Corona2.png

Enjoyed with a beer helping the oceans

DEER & BEER

Creative Idea

Jägermeister

We transformed the iconic Germany drink into a  beautiful song, literally.

jager1.png
Jager2.png

Transformed a drink,

into music

BARROTAS VS LATOTAS

Creative Production

Old Spice

A digital content idea drove by users comments, co-created with influencers.

oldspice1.png
oldspice2.png

We rap about the new OS size, no cap

TAKE OF YOUR MACHISMO

Writting

Baron

A Short Film about Machismo in Mexico, by the hand of the bravest skirts brand.

Baron1.png
baron2.png

I used a skirt for the first time, it's pretty cool

DONATE YOUR FACE

Creative Idea

ACNUR - UN

Digital Content that helped a lot of immigrants tell their stories.

acnur1.png
acnur2.png

Found a way for people to donate their faces

THE NEW CREATIVE TIMES

Creative Idea

New York Times

Rising creative education in kids trough journalism and newspapers.

TNYT2.png
TNYT1.png

Global young lions

shortlist

HAPPY FATHER'S DAY

Creative Idea

Saba - Essity

The first time a feminine pads brand talked to single dads in Mexico.

saba2.png
saba1.png

Made with too

much love

LGBT PRIDE BRAND MX

Art Direction

MX LGBT Pride

A branding project made for all the Mexican LGBTTTIQA+ community.

PRIDE1.png
PRIDE2.png

Colorful and meaningful identity

DON'T CROSS YOUR ARMS

Creative Idea

Publicitarias

Powerful and very true print to generate awareness about machismo in the industry.

brazos1.png
brazos2.png

I made fun of cliche posing creatives 

PARTNER'S LEGACY

Creative Development

AB INBEV

Collection of *real* NFT's to celebrate the Middle Americas partners.

abinbev1.png
abinbev2.png

I don't like NFT's scam actually

DOODLE AID

Creative Idea

Movember

A very simple and powerful idea that transform graffiti into a message.

doodle1.png
doodle2.png

Made before the Netflix idea !

COMMAND YOUR WAY

Creative Idea

Burger King

A collaboration between the king, Twitch and all the gamers.

bk2.png
bk1.png

Just wanted burgers with a button press

A BEFORE & AFTER

Creative Idea

Güa Africa

We monetize Africa refugees stories to improve their life.

gua2.png
gua1.png

Global Young Lions Bronze awarded

BRILLIANT FRIENDS

Writing & Script

albo

A series of funny, quirky and simple spots for one of the top financial fintechs.

albo1.png
albo2.png

Based, maybe, on a real story

ALL IN A BATTLEPASS

Creative & Production

VALORANT

One of the first spots I directed; with the power of a SMALL budget.

VALORANT1.png
valorant2.png

I like the ligthning

on this one

THE BUDSLARSHIP

Creative Idea

Budweiser

A way to celebrate the most difficult thing on America: study without debt.

bbudweiser1.png
budweiser2.png

A beer, sponsoring universities

VALORANT MOCKUMENTARIES

Creative Idea

VALORANT

A series of mockumentaries filmed and produced in-game.

valorant11.png
vlrnt22.png

Sometimes playing videogames is work

BUSINESS SHOWER

Creative Idea

World Woman

The result from the Cannes Lions Brief #1, a global shortlist.

bw2.png
bw1.png

Thank you Dani for the opportiunity

SKILLS

Copywritting

Tolerance M.

A reflexion about the age discrimination in work, for Mexico.

mum2.png
museo1.png

We love seniors over here, for real

SPIKE NEWS

Creative Idea & Production

VALORANT

Played the role of a journalist in a videogame world, for +100 episodes.

spiken1.png
spiken2.png

Defuse the spike before it's too late !

SKIRTS OR PANTS?

Creative Idea

Baron

Demonstrating that we are still at 1900's in fashion and mentality terms.

skirst2.png
skirts1.png

The history repeats itself if you are not aware

EVERYTHING YOU DON'T SEE

Creative Idea

Gillette

A ninja warrior-type of idea where we showcased an invisible deodorant.

gillette1.png
gillette2.png

Love to see people falling over and over again

THIS IS CLUCTH

Creative Idea

VALORANT

A comunal and community-developed definition of the best gaming term.

clutch1.png
clucth2.png

I think we really clutched this one

SKYE'S CUTE BUDDIES

Digital Content

VALORANT

Basically, we made content creator's pets take the lead of streamings.

cute2.png
cute1.png

This is the cutest idea over here

UBER ELLAS

Copywritting

Uber Rides

A empowering platform for girls to be involved in STEM practics.

uber2.png
uber1.png

Made for all the girls that want to be cool

COOLEST RECIPES

Copywritting

Antarcticus

For over a year, we made a lot of designs for a indie ice cream shop.

ant2.png
ant1.png

They turned pretty cool (pun intended)

ADULTING 101

Copywritting

Sabra Hummus

A couple of OOH prints and university poster materials.

sabr1.png
sabr2.png

Hummus is delicious,

and perfect for a sandwich

AHORROTOTOTOTOTOTO...

Digital Content

Old Spice

We transformed a very boring and cliche brief into something engagy and funny.

latotas1.png
latotas2.png

The most tactical but fun idea ever

Oh my... did you really made it to the end ? !

bottom of page