When the LGBTTTIQ+ community was in its most challenging time, their movement got hit by a pandemic; silent streets, the community at their houses, and a deaf government. 2021 was an unprecedented year. For the first time in 40 years, Pride was at risk of being canceled.
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With two weeks of anticipation, a budget of zero, and a group of crazy people, we rescued the march through an amazing branding and a digital march.