For the launch of the new bigger cans and sprays of Old Spice in Mexico I directed a music video.

 

Why?

Why not?
 

Ok, but serious, in Mexico "Bigger Sprays/cans" mean "Barrotas/Latotas", that also mean "rap battles" so... there was only a way we can announce this new product: in a weird, fun and shirtless music video.