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2019

FATHER'S DAY

Creative Ideation

A feminine pads brand

talking to single dads

"...but it would be interesting to find a way to speak to men through a brand that wants pink everywhere, Ferbie... Shit! We missed the bus again."

In Mexico, single dads are a reality nobody wants to see, fathers who have daughters, who would give their lives to protect them, and who, of course, felt confused more than once.

 

This spot is a way to recognize their effort and honor them.

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