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2023

QUIT YOUR MACHISMO

Creative Ideation

& Copywriting

Wear a skirt,

is gonna look good

Felt your belt tight? Among unique and beautiful things, Mexico is horrible well-known worldwide because of the word "macho." This manhood culture is rooted in the most profound rules, content, and behaviors; it dictates how a man should be, feel, and dress.

Baron is a unique brand because it fights bias and prejudices not only through its ads but with the products themselves. If you are a man and haven't worn a skirt, are you sure you have found your style by yourself?

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