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2021

CROSSED ARMS

Creative Direction

& Ideation

Jujuju this was fun

to make.

I guess I've never been known for being "prudent." Thankfully.

The same faces, personalities, ideas, and worse, the same problems. Our industry is full of ironies and irregularities, but we can agree sexism is undoubtedly the worst of all.

In 2021, Sando and I had the opportunity to represent Mexico at Cannes, but without traveling to France (thank you, Covid). Today we still receive complaints, sour faces, and even rudeness for this print.

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