Born in Mexico City, Jomi’s creative journey started at 17, jumping from art direction to planning, production, and finally, copywriting.

Since then, he’s crafted award-winning campaigns for brands like Riot Games, Essity, Google, Uber, and Old Spice — always pushing bold, unconventional ideas.

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In 2023, Cannes Lions certified him as part of the Creative Academy, where he learned from legends like Will.i.am, Louis Theroux, and, of course, a fucking amazing group of weirdos.

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Now, as the lead Creative Director at Felipa: Creative Studio, he mixes storytelling with disruptive strategies, earning recognition at Cannes Lions, Effies, Clios, and New York Festivals (plus a few he forgot). But what really drives him? Making cool shit people actually love.

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Beyond ads, he runs Ilustrarama, a platform uplifting Latin American artists through books, workshops, and talks.

He’s also part of Converse All Stars’ global program,

co-creating content and shaking things up with the brand.