When Cannes Lions asked Salmón and me for a solution to stimulate creativity in children across an entire country, we thought they were a little bit wrong; kids are naturally creative but do not have a place to express it.
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The New Creative Times was the answer. Journalism is not just about "red notes," economics, or politics but a discipline that can involve drawing, writing, photography, and creativity.

Thanks to Hilde Lisko for the inspiration.