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2020 Young Emerging Award Clio

Global Shortlist

budslarship.jpg

The

Budslarship

No matter what career you have cursed in the United States, university means you owe the bank until you turn 30.

The Budslarship is a crazy thing that I never thought would make sense to a brand manager; "everything you are saving in electricity, you are going to donate to college students." Yes, being a doctor, lawyer, or architect means being brave but finishing paying the bank for the right to study deserves to be recognized even more. 

Writer: Jomi García

Art Director: Emiliano Salmón

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