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2021 Effies MX Bronze

2021 Effies MX Shortlist x2


Pride always


When the LGBTTTIQ+ community was in its most challenging time, their movement got hit by a pandemic; silent streets, the community at their houses, and a deaf government. 2021 was an unprecedented year. For the first time in 40 years, Pride was at risk of being canceled.

With two weeks of anticipation, a budget of zero, and a group of crazy people, we rescued the march in a digital movement that forced the authorities to listen.

Chief Creative Officer: Gerardo Saavedra

Creative Director: Yosh Saldaña

Art Director: Sando Ocampo

                        Drog Zarazúa

Writer: Jomi García

Planner: Julio Álvarez

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