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2021 Effies MX Bronze
2021 Effies MX Shortlist x2

Pride always
remains
When the LGBTTTIQ+ community was in its most challenging time, their movement got hit by a pandemic; silent streets, the community at their houses, and a deaf government. 2021 was an unprecedented year. For the first time in 40 years, Pride was at risk of being canceled.
With two weeks of anticipation, a budget of zero, and a group of crazy people, we rescued the march in a digital movement that forced the authorities to listen.
Chief Creative Officer: Gerardo Saavedra
Creative Director: Yosh Saldaña
Art Director: Sando Ocampo
Drog Zarazúa
Writer: Jomi García
Planner: Julio Álvarez






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