top of page
LOLcito
4 ever
Chief Creative Officer: Gerardo Saavedra
Strategy: Julio Álvarez
Writer: Jomi García
Art Director: Emiliano Salmón
Production Company: Humano
League of Legends is one of the biggest video games in the world, one of the most important esports in Latin America, but more importantly, one of my favorite clients.
For its tenth anniversary in the region, we created a unique visual identity; an ecosystem inspired by gamers and their phrases, bikes, slang and characters.
¡Viva LOLcito!
bottom of page