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4 ever

Chief Creative Officer: Gerardo Saavedra

Strategy: Julio Álvarez

Writer: Jomi García

Art Director: Emiliano Salmón

Production Company: Humano

League of Legends is one of the biggest video games in the world, one of the most important esports in Latin America, but more importantly, one of my favorite clients.

For its tenth anniversary in the region, we created a unique visual identity; an ecosystem inspired by gamers and their phrases, bikes, slang and characters.

¡Viva LOLcito!

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