top of page


cans & sprays

For the launch of the new bigger cans and sprays of Old Spice in Mexico I directed a music video.



Why not?

Ok, but serious, in Mexico "Bigger Sprays/cans" mean "Barrotas/Latotas", that also mean "rap battles" so... there was only a way we can announce this new product: in a weird, fun and shirtless music video.

Chief Creative Officer: Gerardo Saavedra

Strategy: Julio Álvarez

Writer: Jomi García

Art Director: Mox Saavedra

Director: Jomi García

Editor: Chichi

bottom of page