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BIGGER
cans & sprays
For the launch of the new bigger cans and sprays of Old Spice in Mexico I directed a music video.
Why?
Why not?
Ok, but serious, in Mexico "Bigger Sprays/cans" mean "Barrotas/Latotas", that also mean "rap battles" so... there was only a way we can announce this new product: in a weird, fun and shirtless music video.
Chief Creative Officer: Gerardo Saavedra
Strategy: Julio Álvarez
Writer: Jomi García
Art Director: Mox Saavedra
Director: Jomi García
Editor: Chichi

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