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2019 El Ojo de Iberoamérica




fathers' day

"...but it would be interesting to find a way to speak to men through a brand that wants pink everywhere, Ferbie... Shit! We missed the bus again."

In Mexico, single dads are a reality nobody wants to see, fathers who have daughters, who would give their lives to protect them, and who, of course, felt confused more than once.


This spot is a way to recognize their effort and honor them.

Chief Creative Officer: Ariel Soto

Writers: Jomi García & Fer Ramírez

Production Company: Rojo Films

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