
2023 Círculo de Oro MX Silver x2
2023 Círculo de Oro MX Bronze x1
2022 Ojo de Iberomérica Silver
2022 Ojo de Iberoamérica Shortlist x1

Take off
your machismo
Chief Creative Officer: Humberto Polar
Creative Director: Arah Kim
Art Director: Giovanni Rozo
Writer: Jomi García
Designer: Xareli Hernández
Felt your belt tight? Among unique and beautiful things, Mexico is horrible well-known worldwide because of the word "macho." This manhood culture is rooted in the most profound rules, content, and behaviors; it dictates how a man should be, feel, and dress.
Baron is a unique brand because it fights bias and prejudices not only through its ads but with the products themselves. If you are a man and haven't worn a skirt, are you sure you have found your style by yourself?


